The brief - raise awareness for an age-gate being introduced to adult websites, ahead of it’s introduction in the UK.

The message is straightforward. Just like you prove your age for a beer, you’ll soon need to prove you're over 18 to get served pornography online.

Working alongside our brand team, we created a new beer, ‘Pornography’ using bitmap styling and a no-nonsense design grid, the styling embodies digital content while conveying the message in a direct, un-biased way.

– Design & Typography
– Motion Design
– Packaging