London Stansted is on the move. Backed by its biggest ever wave of investment, the airport is undergoing a transformation like never before — and asked M&C Saatchi to craft a bold new identity fit for the future.

Leading our design team, we set out to capture that ambition. Inspired by the terminal’s iconic roof, we built a brand world that feels both architectural and uplifting. At its heart sits a striking arrow logo — a modern symbol that reflects Stansted’s unique architecture while powering its new promise: “The Airport of More.”

– Design
– Design direction
– Brand design & guidelines